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Though not everyone agrees on what the first radio station in the US was, most people agree that Westinghouse helped fund the first commercial radio broadcast on KDKA Pittsburgh back in 1920. KDKA grew out of the hobby of Frank Conrad, an assistant chief engineer at Westinghouse. Conrad was a modest man with a modest education; he didn't have a high school diploma or even a degree from a prestigious university. In fact, he didn't have a degree at all except for an honorary doctorate he received later in life from the University of Pittsburgh. What he did have though, was a genius for radio.
In 1916, Conrad started transmitting music on his amateur radio, 8XK. Soon after, he received requests for more music from people who picked up his broadcast on their crystal radios. His popularity grew; it wasn't long before he had the interest of a local music store and was borrowing records from them in exchange for an advertisement. That was probably the first radio advertisement on the air, and it was probably the beginning of what we think of today as commercial radio.
When Westinghouse picked up on the popularity of Conrad's idea, they decided to create KDKA, and they used the station as a way to get more radios into people's homes. KDKA's first broadcast on November 2, 1920, was of the Harding-Cox Presidential election returns.
The more KDKA broadcast, the more people wanted to buy radios, which made for even more broadcasts. On August 5, 1921 they broadcast the first professional baseball game. This successful cycle soon paved the way for thousands of radios to find their way into American homes.